Designer toy boutique meets DIY education.

I started toyship, a labor of love, to distribute the results of my “Toyland” thesis, completed under UC's DAAP program. After learning how to make my own set of resin toys, Matryoshkas, I designed a hardcover and pamphlet book to walk others through the process of toy making and the culture of designer toys. The toyship design project also includes branding, copywriting, photography, a website, and packaging: each toy comes with a toyship card and hand-numbered toy card, all inside a stamped burlap bag.


toyship Logo


All 18 Matryoshka ToysAll 3 Color SetsMatryoshka Zombies


Toyship Matryoshka Toy with Packaging Set

Book Design

Toyship Hardcover BookToyship Hardcover Book Interior, Pamphlet, and Handouts

Web Design

Toyship Website on iPad