Baby's first fossil: connectable, huggable, prehistoric friends.

Dinosofts is a colorful series of nine magnetic plush toys, intended to provide simple foundational education for toddlers. Each plush is based loosely on a prehistoric species, subliminally laying the groundwork for more advanced biology as the child reaches school level, while improving hand-eye mechanics in the meantime. At their simplest, Dinosofts are meant to be cute, cuddly, friendly, and fun.


Dinosofts Icon System


Dinosofts Logo

Concept Map

Dinosofts Process Concept Map

Toys & Packaging

Two Dinosofts Toys with PackagingOne Dinosofts Toy with PackagingDinosofts Packaging Stickers